When its great to have a web site optimized and performing well in the search engines, you need to build out content on a logical basis. Managing growth without disturbing your living SEO causes can much be a challenge. With these challenges in your mind, here are our top three tips for building site content when concentrating on SEO opportunities.
1) Identify New Keyword Markets
If you are pleased with how our living content is performing, you need to tap popular databases and see what other markets exist. Using tools like Google adwords keyword tool, WordTracker and Keyword Discovery, you can quickly locate new areas relative to our industry or niche that also have a search history associated with them. Always trying to search for latest keyword with appropriate search volume.
2) Have A Look Analytics
Search Engine Optimization is as much about delivering targeted traffic as it is about rankings, right? If you’re with us on that, start checking your analytics. In details, explore site paths and conversions relative to referring search phrases. Many times you will find that what you think are your money terms, are actually just pushing in unproductive traffic.
The information available in your analytics package can make or break everything for you. Building new content is always a great idea; when you go about it blindly, your efforts are often un-concentrated.
3) Maintain Your Approach
Have you ever been browsing a company’s web site reading up on various services, when suddenly you’re slapped in the face by content that just doesn’t “fit”?
As more content is written, it becomes critical for the tone and approach of your writing to be consistent. Managing this in groups can be difficult at best, so if your content is scaled in this manner — consider having one consistent editor.